Whether you work as a marketer for a big company, are a writer who runs your own website, or do something in between, you should learn how to Increase Organic Traffic for your site’s visitors naturally.
Why is it so important to have fresh traffic?
You don’t have to pay Google to get it. It sends interested people to your site and is a great way to increase your audience, sales, and business.
Sometimes, you need to use an invaluable tool and spend some time getting more organic traffic, but it can pay off big time.
What is organic traffic?
Website visitors from free search engine results are called organic traffic. Sites like these usually get users who use search engines like Google to find them. Organic traffic, on the other hand, comes from SEO (Search Engine Optimization) work and relevant material.
Writing helpful, well-written, SEO-optimized blog posts and pages usually increases organic traffic.
How to Measure Organic Traffic
You need to be able to measure your organic traffic before you read our list of things you can do right now to get more of it.
How many people find your site on their right now?
What percentage of your organic traffic is growing as you try new things?
You need to keep track of your progress. There are two ways to do that.
Also Read:- How to Get More Views on My YouTube Videos
Option 1: Measure Organic Traffic with Google Analytics
The best free way to track site traffic is with Google Analytics. It will give you a list of all the places your traffic is coming from, including fresh ones.
Organic Search includes Google, Bing, and Duck Duck Go.
Check out MonsterInsights if you want to add something that will make Google Analytics MUCH more straightforward.
The best Google Analytics add-on for WordPress is MonsterInsights. With just a few clicks, you can set up advanced tracking for eCommerce, forms, authors, and more. It also puts many of your most essential reports in your WordPress panel.
That being said, you can use MonsterInsights for free to get started. But you should get a Plus license or higher if you want to see your organic traffic numbers in your WordPress panel.
Option 2: Measure Organic Traffic with Google Search Console
This is another free Google tool that will tell you how well your site is performing in search results.
- Clicks (approximately how many times your results are clicked)
- Impressions (how often your site is coming up in search results)
- Average Click-Through Rate (Clicks / Impressions)
- Average Position (where your result is ranked on the results page)
When you use Search Console and Google Analytics together, you’ll get the most complete picture of your organic traffic’s performance.
WordPress users who use MonsterInsights can get a report from Google Search Console about the top 50 search terms.
You now know how to track your organic search traffic. Let’s learn how to get more of it!
Ways to Increase Organic Traffic
Up Your Keyword Game
Keyword study and optimization are by far the most important things you can do to increase organic traffic.
Keywords are the building blocks of your whole organic plan!
Keyword Research
First, take a look at your plan for keyword study. Do you have more than one tool? A keyword research tool like Semrush that shows you how often people look for a keyword is useful. Try a keyword generator tool like the free WPBeginner Keyword Generator Tool.
Also, remember to consider all the problems your potential subscribers or buyers have. What do they need, and what questions do they have that you can answer?
By doing keyword research repeatedly, you can keep up with trends and delve deeper into subtopics of ideas you’ve only touched the tip of.
On-page SEO
You’re ready to ensure that your website is optimized for the really important keywords you found after doing some research on them.
On-page SEO is a set of strategies for smartly using keywords on your website. Your keywords should be in your URL, page title, meta description, headers, and other places.
Each page should have one primary keyword phrase and a few linked keywords and phrases that help it stand out.
Write Engaging Titles
Your article or post needs an engaging title to appear on the first page of organic search results.
Consider what would make people click on your title above others.
Try these other headline-writing tips:
- Use a title analyzer to get ideas on how to write it and how long it should be.
- Make sure it’s different enough from the results on the first page of search results.
- Include your focus keyword.
- Keep it to 60 characters or less.
Remember to write great meta descriptions when writing your names!
Create Helpful Content
It seems easy to get this point wrong, but it’s simple.
“How does this help my audience?” should be your first thought when planning your content.
Often, making content to post something that targets a specific focus keyword might not be very helpful. Ensure it answers a question, gives a new point of view, or helps your audience in some essential way.
Think about Google’s E-E-A-T and the Update for Helpful Content.
Shoot for Snippets & Add Schema
Want your site to be at the very top of search results?
The information there is called a “featured snippet,” Google Search pulls it from your page to show it right on the results page.
Many people will naturally click through to your website if you’re in the top spot.
To improve your page’s chances of getting to the top, here are some things you can do:
- Work on making a piece of content better for a featured snippet when the highlighted snippet for a different site already shows up for your focus keyword.
- Use optimal headings, bullet points, or numbered lists in your writing.
- Make sure your writing is always up to date.
Schemas can help you rank better and get featured in snippets.
Schema is a unique group of code fragments that lets you tell Google what kind of content you’ve put online. If it’s a recipe or some other type of specialized piece, who wrote it, whether there are FAQs and more?
Run an SEO Audit
You may know how crucial SEO is for your website since you’re reading this. Now is the time to review your SEO for free traffic.
An SEO audit can help you find mistakes that might stop you from getting more free traffic.
What does an SEO audit look like? You’ll check things like these during an audit:
- If your website is indexed correctly
- If you have a lot of broken links on your site
- If you’re missing meta titles or descriptions
- If you have a sitemap submitted to Google
- And more
If you use WordPress, installing the AIOSEO plugin is a straightforward way to do an SEO check. AIOSEO (All in One SEO) is WordPress’s best SEO plugin and toolkit. It has an SEO Site Score right in the panel.
Plus, it’s easy to make your site better.
Look in the Search Console
You can use Google Search Console, a free tool from Google, to review some of your most important technical SEO problems. It’s also a great way to monitor your website’s traffic and organic results.
Your website is indexed correctly, you submitted a working sitemap, it is fast enough to meet Core Web Vitals standards, any Schema you’re using is set up correctly, and your backlinks and internal links look good. You can check these things with the Search Console.
Set up internal links
Internal links can boost free site traffic in several ways.
First, they can help you display your site’s most significant pages in Google by linking to them often, which helps build confidence on the subject.
Second, they can help your site get more “link juice.” If your page ranks well in organic search and links to numerous other pages, Google may give other pages some of your ranking power.
Finally, they can help site visitors identify relevant material. This will assist customers naturally navigating your site, increasing their interest and keeping them longer.
Set up backlinks
Backlinks are external links to your site. Backlinks show Google that your site is trustworthy.
Backlinking can help you move up in organic search results and get more people to your site that way.
Building backlinks is difficult, but if you do it right, you can build your authority and attract more attention.
Backlinks may also send you great visitors from other sites.
Bring back old posts
Are any of your blog entries over a year old? If so, updating them might increase their chances of bringing in free traffic.
First, look up some keywords to see which old posts might still be able to rank. Changes in how people look cause keyword volumes to shift over time. Ensure that the keywords you used in the past are still the right ones to focus on.
Then, check out the posts that come up high in search results. What do they need that you can add?
Lastly, write over your old post and share it with a new date.
Speed Things Up
Google may punish you in search results if your site loads too slowly. Google wants people who use its search engine to have the best time on your site. You might only get as high a rank from Google if your site is fast.
Google tells you about the speed of your site using a set of data called Core Web Vitals. In the Core Web Vitals report, you’ll get low marks if your site loads very slowly. The data is in the Core Web Vitals tab of Google Search Console.
For WordPress users, the speed test report is right on the MonsterInsights website.
Get Serious About Mobile
Google’s crawler bots use the mobile version when they look at your page. Therefore, your website’s mobile version needs to be quick, full, crawlable, and simple to use.
That said, ensure your website works well on phones and computers.
Seeing your mobile traffic in Google Analytics is a good way to assess the effectiveness of your mobile site.
Add Video
Do you know that YouTube movies can show up in search results? People who click on a YouTube movie will go to YouTube instead of your website, but making videos is still a good way to get more free traffic.
Conclusion
Create high-quality, search-optimized content to improve organic traffic in 2025. Make individualized plans, optimize website performance, promote mobile-first design, and develop high-quality backlinks with AI tools. Constantly monitor your data to keep up with changing trends and keep your website strong and interesting.
FAQ About How to Increase Organic Traffic
1. What is organic traffic, and why is it important for websites?
Organic traffic refers to visitors who land on your website through unpaid search engine results. It is crucial for websites because it provides high-quality, intent-driven visitors who are likely to engage with your content or services, leading to better conversion rates and ROI.
2. What are the key strategies to boost organic traffic in 2025?
Key strategies include optimizing for voice search, leveraging long-tail keywords, focusing on high-quality content creation, improving website speed and mobile-friendliness, and implementing structured data for enhanced search engine visibility.
3. How can content marketing contribute to increasing organic traffic?
Content marketing drives organic traffic by creating valuable, SEO-optimized content that aligns with user intent. Consistently publishing blogs, articles, videos, and infographics can improve search engine rankings and attract more visitors.
4. What role does Google Search Console play in enhancing organic traffic?
Google Search Console helps monitor website performance, identify indexing issues, and analyze search queries and click-through rates. This data enables website owners to optimize their SEO strategy effectively.
5. Why is mobile optimization essential for organic traffic growth in 2025?
With the increasing use of smartphones, mobile optimization ensures a seamless user experience across devices. Google prioritizes mobile-friendly websites in search rankings, making it essential for organic traffic growth.
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